| 基于电子商务的自贡“盐帮菜”餐饮企业经营探索 |
| |
| 引用本文： | 康珺.基于电子商务的自贡“盐帮菜”餐饮企业经营探索[J].价值工程,2010,29(1):84-85. |
| |
| 作者姓名： | 康珺 |
| |
| 作者单位： | 四川理工学院,自贡,643000 |
| |
| 基金项目： | 四川省哲学社会科学重点研究基地——四川旅游发展研究中心立项资助课题(编号:LY09-27);;四川省教育厅人文社科重点研究基地——川菜发展研究中心立项资助课题(编号:CC09SJ07)阶段性成果 |
| |
| 摘 要： | 随着网络经济时代的到来,电子商务作为一种新型的贸易方式,为旅游餐饮市场带来了崭新的挑战和机遇。本文通过旅游电子商务在我国餐饮行业的发展现状研究,以SWOT框架为基础,分析了自贡"盐帮菜"餐饮企业实施电子商务的优势、劣势、机遇和挑战,进而提出了基于旅游电子商务的自贡"盐帮菜"餐饮企业经营管理对策。
|
| 关 键 词： | 旅游电子商务 “盐帮菜”餐饮企业 SWOT分析 |
Explore the Operation of Food and Beverage Trade Zigong Salt Gang's Dish Based on E-commerce |
| |
| Kang Jun.Explore the Operation of Food and Beverage Trade Zigong Salt Gang's Dish Based on E-commerce[J].Value Engineering,2010,29(1):84-85. |
| |
| Authors: | Kang Jun |
| |
| Institution: | Sichuan Institute of Science and Technology/a>;Zigong 643000/a>;China |
| |
| Abstract: | As the internet economy times come,E-commerce,which serves as new modes of trade,brings new challenges and opportunities for development of tourism catering market.Advantages and disadvantages as well as opportunities and challenges for food and beverage trade of Zigong salt gang's dish are analyzed by researching tourist electronic commence current status of our country's food and beverage industry and based on SWOT frame,operating management strategies on the foundation of tourist electronic commence in f... |
| |
| Keywords: | Tourist electronic commence Salt gang's dish food and beverage trade SWOT analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
