| 外语培训市场及其营销策略研究 |
| |
| 引用本文： | 李育.外语培训市场及其营销策略研究[J].经济经纬,2003(6):95-97. |
| |
| 作者姓名： | 李育 |
| |
| 作者单位： | 河南财经学院,经贸外语系,河南,郑州,450002 |
| |
| 摘 要： | 改革开放的浪潮催生了我国的外语培训市场。外语培训市场社会需求较大，但尚不成熟，采取有针对性的营销策略可以促进外语培训市场的健康发展，满足人民群众对外语培训的需求。
|
| 关 键 词： | 外语培训市场 消费特征 营销策略 |
| 文章编号： | 1006-1096(2003)06-0095-03 |
| 修稿时间： | 2003年6月17日 |
Studies on Foreign Language Training Market and its Marketing Strategy |
| |
| II Yu.Studies on Foreign Language Training Market and its Marketing Strategy[J].Economic Survey,2003(6):95-97. |
| |
| Authors: | II Yu |
| |
| Abstract: | China's reforms and opening to the outside world policy give birth to foreign language training market. This thesis analyzes its
surroundings, features and marketing strategy in order to promote its development and meet people's needs of receiving its training. |
| |
| Keywords: | foreign language training market marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
