基于资源整合的杭州展览业软环境优化探析

资源整合是企业战略调整的重要手段，整合就是要优化资源配置，做到有进有退、有取有舍，要获得整体的最优化。对理论进行研究和梳理，对软环境和展览环境进行理论剖析，在厘清理论的基础上，对展览业软环境进行案例分析研究。在实际案例研究时，从资源整合这一视角出发，以杭州市展览业软环境的发展优化为切入点，分析目前杭州市展览环境发展现状以及存在的问题，并在此基础上提出对策和建议以实现杭州展览业环境的优化。

The Soft Eenvironment Analysis of Hangzhou Exhibition Industry

The goal of Integration is to get the overall optimization by optimizing the allocation of resources.In this paper ,the author firstly sort out the theoretical study about soft environment and exhibition environment,then on the basis of the theory of clarification,the author carry on further case studies on soft environment about MICE.In actual case studies,the author point out the present development of exhibition environment and the existing problems in Hangzhou,and on this basis put forward some countermeasures and suggestions to achieve environmental optimization of Hangzhou exhibition industry.