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Issues management: The evolving corporate role
Affiliation:1. Finland Futures Research Centre, Turku School of Economics, FI-20014 University of Turku, Finland;2. The Finnish Innovation Fund Sitra, Finland;3. Pihlajalinna Plc, Finland;1. Departments of Interdisciplinary Studies and Psychology, Lakehead University, Orillia Campus, 955 Oliver Road, Thunder Bay, Ontario P7B 5E1, Canada;2. Department of Psychological Sciences, Kansas State University, 492 Bluemont Hall, Manhattan, Kansas 66506-5302;3. Department of Psychological and Brain Sciences, University of California Santa Barbara, Santa Barbara, CA 93106-9660;4. Department of Anthropology, University of California Santa Barbara, Santa Barbara, CA 93106-9660
Abstract:Public issues of concern are increasingly influencing corporate decision making, and a new social contract is evolving. This article suggests that there is now a need for management to anticipate the emergence of new issues and their likely impact, and describes the process of issues management in practice.
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