基于文化视角下的跨国公司在华本土化战略研究

随着经济全球化进程的加快,许多跨国公司纷纷在中国实施本土化战略。文章首先基于"经典国家文化模型",分别从四个维度分析了中西文化的差异,接着探讨了中西文化差异给跨国公司在华经营带来的有利影响和不利作用,提出通过实施本土化战略来实现跨文化管理的方案。然后,分别从企业文化、人力资源、产品服务、营销管理以及其他活动的本土化过程中,分析这些活动是如何促进中西文化的交融,从而促进跨国公司在中国的经营和发展的。

Study on TNCs Localization Strategy in China:Cultural Perspective

With the acceleration of economic globalization,many TNCs have implied localization strategy in China.This paper firstly discusses the differences between Chinese and western cultures from four dimensions,based on the "classic model of the national culture",then focuses on advantages and disadvantages to theTNCs that caused by cultural differences,and raises a solution of localization to actualize cross-cultural management.At last,the writer analyses the way how the localization process including corporate ...