Abstract: | Five hundred and ninety-four Australian high school students were surveyed so as to investigate basic work values and tourism and hospitality industry job-attainment criteria. The most highly ranked work values were self-development, creativity and management, whereas the most highly ranked tourism and hospitality industry job-attainment criteria were motivation, positive attitudes and personal appearance. Females were found to rank highly criteria such as motivation, positive attitudes and a liking for people, whereas males are found to rank highly the contacts of the applicant. Prospective tourism and hospitality industry employees generally associated the work value-self development with a range of tourism and hospitality job-attainment criteria, though not formal education and contacts. The work value regarding management was, however, associated with personal appearance, practical experience, good references and positive attitudes. Implications of these results for prospective tourism and hospitality industry employees, careers counsellors and the industry are examined. |