基于社交网络的数字媒体出版策略探究

文章针对数字媒体出版策略的选择,结合社会学理论,分析了社会资本对基于社交网络的数字媒体出版的影响。主要从社会资本的三个维度及数字媒体的特征进行剖析,其中社会资本的结构维影响到数字媒体的社交网络架构,一类为开放性平台,另一类为封闭性平台,数字媒体的出版可以选择与之相适应的平台;社会资本的认知维提倡的是知识共享,数字媒体的出版应在虚拟社区共享机制的基础上对一些共享产品进行准确的定位;社会资本的关系维强调行动者的互动,数字媒体的出版应以此为出发点,构建良好的用户互动模式,结合线上与线下的有机互动,使数字出版取得更好的成效。

A Study of Digital Media Publishing Strategy Based on Social Network

This article, aiming at the relection of digital media publishing strategy and combining the theory of sociology, an- alyzes the impact of the social capital on digital media publishing based on social network. It carries out the study mainly from the three dimensions of social capital and the characteristics of digital media. Among them, the structure dimension of social capital has an effect on the social network framework of the digital media. There are two types of platforms, open or closed. Dig- ital media publishing can select the corresponding platform. Second, the cognitive dimension of social capital promotes the sharing of knowledge. The publication of the digital media should make the accurate positioning to some shared products on the basis of virtual community sharing mechanism. Third, the relationship dimension of social capital emphasizes the interaction among actors. It should be the starting point to build a positive interaction among users, and combine the organic interaction of online and offline. Then, they will make digital publishing achieve better results.