2012，被涨价

麦当劳叔叔又行动了，涨价幅度在0．5元至2元，这也是麦当劳中国区自2009年11月最后一次下调价格后第7次涨价了。回顾2011年你会发现，3年没有涨价纪录的中式快餐真功夫，也从去年7月22日起全面调价，随后味干拉面、永和豆浆、庆丰包子铺等多家中式快餐店纷纷跟进。

PASSIVE PRICE RISE IN 2012

US fast food chain McDonald’s put up its food prices again.This is the sixth rises in price in McDonald’s China Region since November of 2009.Looking back to the past year,even the stable Chinese fast food chain Kongfu rose prices last July for the first time in the previous three years.Soon,other fast food stores adjusted their prices one after another.Just when people are complaining about the rises in catering,magazines,the food for our mind,followed suit.So,when you buy a cup of coffee and a copy of magazine in the morning,you are also on your way to appreciation.To put it professionally,the price rises in international bulk commodities like corn,bean,power,coal and gas triggered price rises first in feeds,fertilizers and labor,then in food and various terminal industries such as agricultural products,apparels and catering.The chain of appreciation is very long,so we choose to go deeply in two terminals(media and catering) and two upstream industries(manufacturing and e-commerce) to see how they are forced to raise prices and how they address the appreciation,which seems to be a major trend in 2012.