| 广告信息生态失衡的原因分析 |
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| 引用本文： | 谢加封.广告信息生态失衡的原因分析[J].沈阳工程学院学报(社会科学版),2008,4(1):36-38. |
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| 作者姓名： | 谢加封 |
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| 作者单位： | 南京林业大学,人文学院,南京,210037 |
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| 摘 要： | 广告信息生态强调广告信息人与广告信息环境之间的相互作用和影响,广告信息生态的平衡是构建和谐社会的重要内容.通过以保健品广告为例,针对当前存在的广告信息虚假、广告信息暴力、广告信息污染等信息生态失调问题,提出了加强广告信息生产的监控,完善广告信息生态法规,提高广告信息人的信息技能等策略性建议.
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| 关 键 词： | 广告信息生态 失衡 原因 保健品广告 |
| 文章编号： | 1672-9617(2008)01-0036-03 |
| 修稿时间： | 2007年10月8日 |
Analysis on unbalance reason of advertising message ecology |
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| XIE Jia-feng.Analysis on unbalance reason of advertising message ecology[J].Journal of Shenyang Institute of Engineering:Social Sciences,2008,4(1):36-38. |
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| Authors: | XIE Jia-feng |
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| Abstract: | Advertising message ecology emphasizes the mutual interaction and impact between advertising message men and advertising message environment,balance of advertising message ecology is the important content to construct harmonious society.By taking health products advertisement as example,analyzes advertising message falsity,advertising message force,advertising message pollution and other message ecology unbalance problems,puts forward some strategic suggestions such as enhancing the supervision over advertising message generation;perfecting advertising ecology rules and regulations;improving the message skill of advertising message men,and so on. |
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| Keywords: | advertising message ecology unbalance reason health products advertisement |
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