The Effect of Stakeholder Preferences, Organizational Structure and Industry Type on Corporate Community Involvement |
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Authors: | Stephen Brammer Andrew Millington |
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Institution: | (1) School of Management, University of Bath, Claverton Down, Bath, BA2 7AY, U.K. |
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Abstract: | This paper analyses the relationships between corporate community involvement activities, the organizational structures within which they are managed, the firm's industry and evolving stakeholder attitudes and preferences in a sample of 148 U.K. based firms who have demonstrated a clear desire to be socially responsible. The research highlights significant associations between the allocation of responsibility for community involvement within the firm, its industry and the extent of its community involvement activities. Consistent with the view that managerial structures may play a significant role in the implementation of community initiatives, the results identify significant variations in community involvement policies across alternative organizational forms. However, important similarities in corporate community policies across alternative structures are also shown to exist suggesting that corporate community involvement activities may be influenced by the preferences of societal stakeholders. |
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Keywords: | corporate community involvement corporate social responsibility organizational structure stakeholder models |
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