| 不确定环境下的企业战略设计模式 |
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| 引用本文： | 弋亚群,李垣,刘益.不确定环境下的企业战略设计模式[J].当代经济科学,2003,25(4):56-60. |
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| 作者姓名： | 弋亚群 李垣 刘益 |
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| 作者单位： | 西安交通大学,管理学院,陕西,西安,710049 |
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| 基金项目： | 国家自然科学基金资助 (编号 :70 12 10 0 1,70 0 72 0 2 2和 7992 5 0 0 4 )。 |
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| 摘 要： | 本文通过对传统企业战略设计模式的再思考 ,并从企业战略设计的实际情况出发提出 :当企业面对不确定环境时 ,战略思维方式应该从线性向非线性转变 ,从而提高企业战略在不确定环境下的“预见”力和应变能力。本文建立了一个基于战略转换的战略形成、实施同步并行的企业战略设计模式 ,来达到在复杂、不确定的环境中获取持续竞争优势的目的。
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| 关 键 词： | 战略设计模式 战略转换 不确定环境 创新 |
| 文章编号： | 1002-2848(2003)04-0056-05 |
| 修稿时间： | 2003年5月3日 |
Enterprise Strategy Designing Model under the Situation of Uncertainty |
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| YI Ya-qun,LI Yuan,LIU Yi.Enterprise Strategy Designing Model under the Situation of Uncertainty[J].Modern Economic Science,2003,25(4):56-60. |
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| Authors: | YI Ya-qun LI Yuan LIU Yi |
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| Abstract: | Through rethinking of the traditional strategy designing model and starting from the enterprise reality, this paper proposes that the mode of enterprise strategy thinking should be changed from linear to non-linear one when the enterprise is faced with the situation of uncertainty. In so doing, it will improve the farsightedness and capability of the enterprise's meeting emergency. This paper builds up a strategy designing model of both strategic change and strategic formation going in step with each other, based on strategic change for the purpose of keeping the edge under the situation of complexity and uncertainty. |
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| Keywords: | strategy designing model strategic change situation of uncertainty innovation |
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