Pfizer and its competitive marketing challenges |
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| Authors: | Carter Tony |
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| Institution: | Christos M. Cotsakos College of Business, William Paterson University, The Russ Berrie Institute for Professional Sales, Wayne, NJ, USA. |
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| Abstract: | Pfizer has been the preeminent global pharmaceutical company in recent years and much of their success can be attributed to their marketing responsiveness and innovation. Pfizer is committed to patients, the community and quality product development. As a model in marketing effectiveness they also show how to lead internal resources efficiently to maximize market place opportunities. |
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