Entry and pricing on Broadway |
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Authors: | Taylor Jaworski Maggie E.C. Jones |
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Affiliation: | Department of Economics, Queen’s University, Kingston, Canada |
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Abstract: | This article investigates the pricing decisions of Broadway shows. We find evidence that incumbent Broadway shows lower prices several weeks prior to the opening of a new show. In addition, prices are lower when the threat of competition, due to more entrants, is larger. A decomposition suggests that prices are more important than quantities for changes in revenue prior to entry and that this pattern reverses after entry occurs. |
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Keywords: | Entry accommodation Broadway event study quantile regression |
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