| 品牌战略与国际市场开拓的思考 |
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| 引用本文： | 宋磊.品牌战略与国际市场开拓的思考[J].商业经济(哈尔滨),2007(8):58-59. |
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| 作者姓名： | 宋磊 |
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| 作者单位： | 湖南商学院经济学系 湖南长沙410205 |
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| 摘 要： | 随着国际竞争的加剧,品牌战略已成为企业在开拓国际市场中的优先战略。企业构建和发展品牌战略应做好品牌的宣传和保护工作,以品牌质量为支撑,进行品牌创新和品牌扩展。通过品牌战略开拓国际市场,应精心策划、周密准备,切实加强国际市场研究,制定出国际化的市场拓展战略。
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| 关 键 词： | 品牌战略 国际市场开拓 竞争力 |
| 文章编号： | 1009-6043（2007）08-0058-02 |
| 收稿时间： | 2007-05-09 |
Thought on Brand Strategy and Exploitation of International Market |
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| SONG-Lei.Thought on Brand Strategy and Exploitation of International Market[J].Business Economy,2007(8):58-59. |
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| Authors: | SONG-Lei |
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| Abstract: | With the intensification of international competition,brand strategy has become the priority to develop international market.So the construction and development should ensure its propagation and protection,and the enterprise need innovate and develop the brand based on quality.Through brand strategy to develop international market,the enterprise need research the international market carefully and work out developing strategy of international market. |
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| Keywords: | brand strategy exploiting international market competition |
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