Abstract: | The concept of food regimes, as developed by Friedmann and McMichael, has proven useful in analysing how systems of food production, distribution, and consumption are linked to cycles of global capital accumulation and identifying the contradictions and conflicts that underlie them. A question that food regime analysis is relatively less able to address, however, is how food regimes become established and endure with the apparent acquiescence of those who are the victims of their contradictions and inequities. In this paper, I argue that a deeper engagement with Gramsci's theory of hegemony may help to address this lacuna in food regime analysis. To illustrate my case, I draw on studies of rural India from the colonial period to the present day, highlighting the ways in which the hegemonic mechanisms of consent and coercion have been crucial to the consolidation of each of the three food regimes identified by Friedmann and McMichael. |