企业竞争力理论及共评价研究

目前国内外对于企业竞争力的研究还处于形成阶段,不仅理论体系不完善,而且对于企业竞争力的评价指标及评价方法,不同学者从不同层次、不同角度给出自己的见解,不同的评价方法也各有利弊。按照企业竞争力内涵及特征,建立评价指标体系、评测方法,并提出组合评价方法,为企业的竞争和战略的制定及实施提供有益的工具。

The Research on Combinatorial Evaluation on Enterprise Competitiveness and its Application

Presently the study of the enterprise competitiveness remain a primary stage in which not only the theory system is not complete, but also contains various factors and different methods involving both advantages and disadvantage in evaluating enterprise competitiveness. The evaluation system is established according to the meaning and character of enterprise competitiveness in this paper. It also proposes the combinatorial evaluation method reflecting the objectivity of the enterprise competitivess more factually. This combinatorial evaluation method provides beneficial tools for the enterprise competition and establishment and actualization of stratagem.