| 低焦油卷烟布货率因素分析及提升对策研究 |
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| 引用本文： | 周金迎.低焦油卷烟布货率因素分析及提升对策研究[J].经济研究导刊,2014(11):47-48. |
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| 作者姓名： | 周金迎 |
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| 作者单位： | 山东德州烟草有限公司平原营销部,山东平原253100 |
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| 摘 要： | 分析了平原县低焦油卷烟的营销现状、存在的问题,进一步研究了影响低焦油布货率的主要因素,提出了布货率提升的对策,以期提高低焦油卷烟的布货率。这一分析问题的思路、方法及采取的对策措施,对其他烟草公司具有一定的借鉴意义。
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| 关 键 词： | 低焦油 布货率 对策 |
Research on the improvement countermeasure and analysis of the low tar cigarette availability factors |
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| ZHOU Jin-ying.Research on the improvement countermeasure and analysis of the low tar cigarette availability factors[J].Economic Research Guide,2014(11):47-48. |
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| Authors: | ZHOU Jin-ying |
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| Institution: | ZHOU Jin-ying ( Marketing department of Pingyuan , Shandong Dezhou tobacco company, Pingyuan 253100, China) |
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| Abstract: | An analysis of the current marketing situation, plain county low tar cigarette problems, further study of the main factors affecting the low tar cloth goods rate, and puts forward some countermeasures to enhance the rate of cloth goods, in order to improve the low tar cigarette cloth goods rate. Train of thought, method of this problem analysis and countermeasures, has certain reference significance for other tobacco companies. |
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| Keywords: | low tar availability Countermeasures |
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