互联网与业务流程融合的创新扩散及关键因素研究

依据创新扩散理论与流程观，提出一种企业互联网融合（互联网与业务流程融合）测度模型，包括信息化管理影响因素和相关假设，并将互联网与价值链上业务流程融合规模作为互联网融合的度量标准。基于196家传统企业调查数据，采用Logistic模型和结构方程建模对样本数据进行对比分析，验证所提出的模型及假设，揭示企业实施互联网技术支持业务活动的状况，鉴别企业之间互联网融合差异的关键解释因素，同时提出一种研究企业实施互联网技术支持业务活动的新途径。

Research on the Innovation Diffusion of Integration of Internet and Business Processes and Key Influential factors

Drawing upon innovation diffusion theory and process oriented view,a conceptual model of Internet integration (Internet integration with business processes) measured using the size of Internet embedded within business processes,was presented,containing the influential factors in IS management and related hypotheses、Survey data from 196 traditional firms was comparatively analyzed using Logistic regression and Structural Equation Modeling respectively,to validate the proposed model and hypotheses.Findings showed the actual situation of general Internet technology diffusing across business processes and embedded in the activities associated with those processes,and suggested the determinants explaining the differences of Internet integration among firms,as well as a new research approach which could reveal that Internet technologies were implemented to support business activities at firm level.