创新基因学视角下商业模式创新方法研究

现有对商业模式创新概念的界定尚不清晰，可行的研究模型也未建立，因此亟待研究方法上的突破。基于此，将创新基因学理论引入商业模式创新探究，借助多案例探索性研究方法，对商业模式创新基因学开展了深入分析，总结出一套适用于多领域的普适性商业模式创新方法。研究结果表明，商业模式创新基因学方法具有适用性和新颖性，可视化和可操作性较强，可为多领域商业模式创新提供新思路。

Research on Innovative Methods of Business Model Based on Innovative Genetics

Currently,the concept of business model innovation is not clearly defined,and no feasible research model has been established.Therefore,the research on business model innovation is in urgent need of methodological breakthroughs.Therefore,this paper introduces the theory of innovative genetics into the exploration of business model innovation,and through the exploratory research method of multiple cases,carries out a more in-depth analysis of business model innovation genetics,and discusses a set of universal business model innovation methods applicable to many fields.The results show that the genetic method of business model innovation has applicability and novelty,high degree of visualization and operability,and can provide new idea for business model innovation in many fields.