制造企业组织柔性、动态服务创新能力与服务创新绩效

随着制造业服务化转型的逐渐深入，服务成为价值交换的核心要素，企业研发工作的重心从产品创新延伸到服务创新。在服务创新背景下，市场需求、关键资源和创新模式的内涵都发生了根本改变，促使企业不断提高自身适应性以应对挑战。然而，目前关于该主题的研究尚不充分。分析并验证了制造企业组织柔性对动态服务创新能力和服务创新绩效的影响。从支撑服务创新的角度出发，将组织柔性划分为组织文化柔性、组织结构柔性和人力资源柔性，分析了组织柔性通过增强企业动态服务创新能力（服务需求感知能力、服务方案开发能力和服务系统重构能力）提升服务创新绩效的作用机制，构建了反映上述概念之间关系的理论模型。以组织市场（B2B）作为研究背景，面向制造企业管理者收集数据，通过实证分析对理论模型进行检验。研究结果表明：组织柔性对服务创新绩效具有积极影响，动态服务创新能力和市场动态性分别在二者间关系中起中介作用和调节作用。最后，就企业如何提高组织柔性，增强动态服务创新能力，进而改善服务创新绩效提出若干建议和对策。

Organizational Flexibility of Manufacturing Enterprises,Dynamic Service Innovation Capability and Service Innovation Performance

With the deepening of service transformation of manufacturing industry, service becomes the core element of value exchange, the focus of R&D work of enterprises extends from product innovation to service innovation. Under the background of service innovation, the connotation of market demand, key resources and innovation mode has changed fundamentally, which urges enterprises to improve their adaptability to meet challenges. However, the research on this topic is not sufficient. This paper analyzes and verifies the impact of organizational flexibility of manufacturing enterprises on dynamic service innovation capability and service innovation performance. From the perspective of supporting service innovation, organizational flexibility is divided into organizational culture flexibility, organizational structure flexibility and human resource flexibility, and the mechanism of organizational flexibility to promote service innovation performance by improving the dynamic service innovation capability of enterprises (including service demand sensing capability, service solution development capability and service system reconfiguration capability) is analyzed, then a theoretical model is formulated to reflect the above relationship between concepts. Taking organizational market (B2B) as the research background, data is collected from managers of manufacturing enterprises to test the theoretical model. The results show that organizational flexibility has a positive effect on service innovation performance, and dynamic service innovation capability and market turbulence play an mediating and moderating role in the relationship between them respectively. Finally, some suggestions are put forward on how to enhance organizational flexibility, promote dynamic service innovation capability, and improve service innovation performance.