共享经济下企业战略导向的创新文化诉求与建构

基于共享经济、企业战略导向与文化的互动关系，揭示创新文化对共享经济下企业战略导向的推动作用。从现有创新要素，即创新基因、创新人才与创新环境、创新科技与创新资源出发，探讨共享经济下企业战略导向对创新文化的需求。通过剖析我国保守性的农耕文化和自给自足的小农意识，反思传统文化的制约作用。最后，结合文化进化论，深入研究观念文化、制度文化和器物文化，进而建构创新文化以推动共享经济下企业战略导向的有效实施，促进国家和企业在观念变革、制度建设、技术创新等方面采取措施，从而实现共享经济及企业持续、健康发展。

The Demand and Construction of Innovation Culture of Enterprise Strategic Orientation under the Sharing Economy

Based on the interactive relationship between sharing economy and corporate strategic orientation and culture,this paper reveals the role of innovation culture in promoting corporate strategic orientation under sharing economy.Based on the existing innovation elements,i.e.innovation gene,innovation talents and innovation environment,innovation technology and innovation resources,this paper discusses the demand of enterprise strategic orientation for innovation culture under the sharing economy.By analyzing the conservative farming culture and the self-sufficient consciousness of small farmers in China,we can reflect on the restriction of traditional culture.Finally,combined with the theory of cultural evolution,the paper studies the concept culture,system culture and utensil culture,and then constructs the innovation culture,so as to promote the effective implementation of the strategic orientation of enterprises under the sharing economy,so as to promote the state and enterprises to take measures from the aspects of concept change,system construction and technological innovation,so as to realize the sustainable and healthy development of the sharing economy and enterprises.