| 低碳经济背景下的中国绿色营销 |
| |
| 引用本文： | 徐大佑,潘超云. 低碳经济背景下的中国绿色营销[J]. 改革与战略, 2011, 27(2): 27-29 |
| |
| 作者姓名： | 徐大佑 潘超云 |
| |
| 作者单位： | 贵州财经学院工商管理学院,贵州,贵阳,550004 |
| |
| 基金项目： | 贵州省哲学社会科学规划2010年招标课题项目 |
| |
| 摘 要： | 低碳经济背景下,企业的外部环境变得更有利于绿色营销的实施。绿色营销管理中引入低碳指标,既可以让绿色营销在企业更具可操作性,也使得理论界对绿色营销理论研究中的某些分歧进一步缩小,从而有助于绿色营销理论的进一步发展和完善。
|
| 关 键 词： | 低碳经济 绿色营销 营销创新 |
Green Marketing Under Low-carbon Economy in China |
| |
| Xu Dayou,Pan Chaoyun. Green Marketing Under Low-carbon Economy in China[J]. Reformation & Strategy, 2011, 27(2): 27-29 |
| |
| Authors: | Xu Dayou Pan Chaoyun |
| |
| Affiliation: | Xu Dayou,Pan Chaoyun(Business School,Guizhou Institute of Finance and Economics,Guiyang,Guizhou 550004) |
| |
| Abstract: | In the context of low-carbon economy,the external conditions have become more favorable to develop green marketing.By introducing low-carbon indexes,the green marketing could be more practicable and accessible,so that it rids of some disputes in green marketing researches,and finally could be helpful to improve the green marketing theoretical studies. |
| |
| Keywords: | low-carbon economy green marketing marketing innovation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
