汽车企业自主品牌营销

企业未来生存之势,反映了企业内外环境潜在的变化规律。如果企业能够敏锐地捕捉到这种变化之势,并能乘势而上有所作为,就能主宰企业未来生存命运。但是,潜在的变化之势往往不易被察觉,它是一种细微的慢性的有规律的事态发展,自主品牌作为中国汽车工业发展的重大战略问题,引起了营销界的关注,重视核心产品质量、打造整体品牌以及建立科学、高效的营销网络的激活这3个措施是中国汽车企业自主品牌营销的关键。

Marketing Research of Automakers' Self-Own Brand

The tendency to the future of the enterprise reflects destines of enter & outer environment of the enterprise.One’s the enterprise can catch the tendency sharply and make achievement,they can dominate the future of business survival.The potential tendency often is perceived,however,it is one type of subtle,chronic and regular development.The self-owned brands are regarded as the big strategy problem of the development of automobile industries,which results in the marketing fields’focus.The three measures which attach importance to the product of core,build the entire friend and establish scientific,high efficiency the activation of marketing cyber.The three measures are the key to Chinese automakers’ self-owned label.