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Organizational dynamics and complexities of corporate brand building—A practice perspective |
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| Authors: | Rita Jä rventie-Thesleff,Pikka-Maaria Laine |
| Affiliation: | a Department of Communication, Aalto University School of Economics, P.O. Box 21210, FIN-00076 Aalto, Finland b University of Lapland, Faculty of Tourism and Business, P.O. Box 122, FIN-96101 Helsinki, Finland |
| Abstract: | |
| Keywords: | Corporate brands Strategy-as-practice Practice-theory Brand management Strategic Change |
| 本文献已被 ScienceDirect 等数据库收录！ | |