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Service development as practice: A rhetorical analysis of customer-related arguments in a service development project |
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| Authors: | Catharina von KoskullMartin Fougè re |
| Affiliation: | Hanken School of Economics, Arkadiankatu 22, P.O. Box 479, 00101 Helsinki, Finland |
| Abstract: | |
| Keywords: | Customer orientation Ethnography Marketing as practice Rhetoric Service development |
| 本文献已被 ScienceDirect 等数据库收录！ | |