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| 石家庄老字号商业传承与发展研究 | |
| 引用本文： | 米贵岐,南之浩,张叶栩,殷海珍,田秦芝.石家庄老字号商业传承与发展研究[J].价值工程,2010,29(5):46-48. |
| 作者姓名： | 米贵岐 南之浩 张叶栩 殷海珍 田秦芝 |
| 作者单位： | 1. 石家庄信息工程职业学院,石家庄,050041 2. 石家庄外事职业学院,石家庄,050800 3. 石家庄铁道学院四方学院,石家庄,050041 4. 石家庄商业经济学会,石家庄,050011 |
| 基金项目： | 2009年石家庄市哲学社会科学规划立项课题研究成果(09JJ13) |
| 摘 要： | 随着国家经济体制改革,我国零售市场发生了翻天覆地的变化,使得一批批曾经红火几十年的石家庄老字号商业经过激烈竞争的市场洗礼被淘汰出局,也有一部分处于勉强维持经营境地,仅有少数保持着极强生命力。本文以"老字号商业"涵义入手,对石家庄老字号商业的演进轨迹分析,深入对老字号商业传承与发展探讨,进而对石家庄老字号商业传承与发展策略选择进行研究并提出建议。 |
| 关 键 词： | 老字号商业 传承 发展 |
Research of Lineage and Development of Shijiazhuang Commercial Time Honored Brand |
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| Mi Guiqi,Nan Zhihao,Zhang Yexu,Yin Haizhen,Tian Qinzhi.Research of Lineage and Development of Shijiazhuang Commercial Time Honored Brand[J].Value Engineering,2010,29(5):46-48. | |
| Authors: | Mi Guiqi Nan Zhihao Zhang Yexu Yin Haizhen Tian Qinzhi |
| Institution: | MiGuiqi Nan Zhihao Zhang Yexu Yin Haizhen Tian Qinzhi(Shijiazhnang Information Engineering Vocational College, Shijiazhuang 050041, China ; Shijiazhuang Foreign Affairs Vocational College, Shijiazhaang 050800, China ; Sifang School, Shijiazhuang Railway College, Shijiazhuang 050041, China; Shijiazhuang Association for Business Economics, Shijiazhuang 050011, China) |
| Abstract: | With the country's economic reform,China's retail market has undergone enormous changes. Many Shijiazhuang commercial time honored brands which have been flourishing for several decades were eliminated after the baptism of the fierce competition. There are reluctant companies to maintain the operational situation,and only a few have maintained a very strong vitality. In this paper,the writer explains the meaning of time honored brand and analyzes the evolution of Shijiazhuang time-honored brand. It gives so... |
| Keywords: | Shijiazhuang commercial time honored brand lineage development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |