| 企业竞争力评价中应注意的几个问题 |
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| 引用本文： | 谭斌.企业竞争力评价中应注意的几个问题[J].商业研究,2006(19):78-80. |
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| 作者姓名： | 谭斌 |
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| 作者单位： | 新疆石河子大学,商学院,新疆,五家渠,831300 |
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| 基金项目： | 新疆维吾尔自治区统计局2005年重点课题“企业竞争力测评方法与实证分析研究”阶段性成果,批准文号:新统字[2004]76号 |
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| 摘 要： | 在激烈的市场竞争中,企业能否长期生存并不断发展,关键在于正确地评价竞争力,一方面,能够从定量上把握竞争力的水平和状况,为政府制定政策及宏观决策提供依据;另一方面,为企业提供竞争力评价信息,分析竞争的优势和劣势,制定竞争战略,改善经营管理,促进企业技术升级和结构调整,从而增强企业的竞争力。
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| 关 键 词： | 竞争力可比性 指标构建 评价方法 评价结论 |
| 文章编号： | 1001-148X（2006）19-0078-03 |
| 收稿时间： | 2006-02-20 |
| 修稿时间： | 2006年2月20日 |
Several Issues in Assessing Enterprine Competiveness |
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| TAN Bin.Several Issues in Assessing Enterprine Competiveness[J].Commercial Research,2006(19):78-80. |
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| Authors: | TAN Bin |
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| Institution: | Business School, Xinjiang Shihezi University, Wujiaqu, Xinjiang 831300, China |
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| Abstract: | In the fierce market competition the key to surviral and development lies in the right assessment of competitiveness.This can be quantitative evaluation of enterprise competitive level and status so as to provide reference for governmental policy making.In addition,it can also help supply enterprises with the information on competitive advantages and disadvantages,thich may canse enterprises to make corresponding strategies to improve their competitiveness in terms of promoting management levels,upgrading technologies and structural adjustment. |
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| Keywords: | competitiveness comparativity index system construction assessing method conclusion of assessement |
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