“进化”中的中国营销

中国的营销由改革初期的速成式开始向进化式发展。随着营销“创新”和“变革”,CIS导入、“标王”效应与广告崇拜现象日益突出。但许多企业与营销人员并不真正理解营销观念和方法,造成品牌价值弱化、增长速度下降。企业应对营销进行整合,使进化式营销成为主流。

Chinese Marketing Is Evolving

At present,Chinese marketing is beginning from quickly-succeed-pattrn marketing to evolution-pattern marketing."Conformity"and "regression" is becoming mainstream of evolution-pattern marketing.The text analyses the inevitability that Chinese marketing is towards to evolution-pattern marketing.Then it comes up with that business should conform marketing from strategy,tactic,organization and resource.