Firm-level Intermediate Demand for Pacific Whiting Products: A Multi-attribute, Multi-sector Analysis

Variation in seafood prices resulting from differences in product characteristics are often obscured by highly aggregated data or data representing only upstream sectors. This can lead to myopic commodity-based analysis that fails to identify how changes in public and private fisheries management may impact product characteristics, market development, and long-run social benefits. Given these problems, alternative methods are needed to complement traditional demand, supply and cost-benefit analysis. Mail and personal surveys of seafood wholesalers were conducted to determine preferences for Pacific whiting products. The relative importance of fillet and headed and gutted product characteristics are determined using conjoint analyses and factorial-based market experiments. Estimation of relative profitability, probability of purchase and short-run "conditional" demand models reveal the importance of wholesaler characteristics, physical product characteristics and contractural arrangements. Marketing margins and demands for improved products are also estimated. Implications for private and public resource management are discussed.