股份制商业银行发展策略探析

随着世界经济一体化、金融国际化的发展以及国内金融市场竞争格局的变化，我国银行业面临着巨大的挑战。如何在激烈的竞争中得以优质发展，是摆在股份制商业银行面前的一个重要问题。有鉴于此，本就银行业的竞争新格局对股份制商业银行发展的影响以及市场定位、金融创新、国际化等发展策略问题进行了初步的探讨。

The Ascertainment in the Development Strategies of the Joint-stock Commercial Banks

The domestic banking industry is confronted with severe challenges in the course of the integration of the world economy, the internationalization of finance and banking, and the variation of the competing situation in the domestic financial markets. How to achieve the excellence in the furious competition becomes an important question that the joint-stock commercial banks face with. Concerning so, the author made a primary search to the influence the joint-stock commercial banks affected under the new competing situation, as well as to the development strategies in the marketing orientations, the financial innovations and the internationalization.