Abstract: | The compulsory health insurance fund in Germany is under huge cost pressure. The reasons are the demographic development and the proceeding medical-technical progress, which keep raising the expenses instead of reducing them. Seeing that financial means are getting scarce, there are multifaceted appendages of rationing the medical supply. New market potential arises, however, for the economy of private health insurance for which one can develop and offer answers. The contribution scetches which economic boarders the private health insurance needs to adhere to. |