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Organizational size and buying influences |
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| Authors: | Joseph A. Bellizzi |
| Abstract: | This article evaluates organization size as a segmenting variable and as an influence on industrial buyer behavior. The results demonstrate that organization size is an important factor in predicting certain aspects of industrial buyer behavior. |
| Keywords: | Address correspondence to: Joseph A. Bellizzi Assistant Professor Department of Marketing Colorado State University Fort Collins CO 80523 USA |
| 本文献已被 ScienceDirect 等数据库收录！ | |