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Distribution performance and power sources |
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| Authors: | Stanley D Sibley Donald A Michie |
| Abstract: | Performance is the primary concern of industrial channel members; yet, marketing researchers have focused their attention, not on performance, but on other aspects of channel relations: power, control, and conflict. This study investigates performance and the sources of the power-performance relationship in an industrial distribution channel. |
| Keywords: | Address correspondence to Donald A Michie Assistant Professor of Marketing School of Business Administration and Economics New Mexico State University Las Cruces NM 88003 USA |
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