| 市场营销11P理论及在DSM中的应用探讨 |
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| 引用本文： | 张文泉,燕争上. 市场营销11P理论及在DSM中的应用探讨[J]. 电力技术经济, 2005, 17(2): 38-39 |
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| 作者姓名： | 张文泉 燕争上 |
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| 作者单位： | 1. 华北电力大学,北京,102206
2. 山西阳泉电力分公司,山西,阳泉,045000 |
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| 摘 要： | 遵照人本思想和科学发展观,采取系统思维模式,提出综现现代市场营销11P 理论,并分析了其在 DSM 中的应用问题。
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| 关 键 词： | 市场营销 11P 理论 DSM |
| 文章编号： | 1008-1682(2005)02-0038-02 |
| 修稿时间： | 2004-09-23 |
Study on 11p Theory of Marketing and its application on DSM |
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| ZHANG Wen-quan,YAN Zheng-shan. Study on 11p Theory of Marketing and its application on DSM[J]. Electric Power Technologic Economics, 2005, 17(2): 38-39 |
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| Authors: | ZHANG Wen-quan YAN Zheng-shan |
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| Abstract: | This paper resents an 11P theory of modem marketing,which is developed using systematic thinking model and in accordance with people-based thinking and the view of scientific development.It also analyzes its application in DSM. |
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| Keywords: | marketing 11P theory DSM |
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