| 顾客价值差异化的优势及其形成机理 |
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| 引用本文： | 张飞跃,秦远建,郜庆路. 顾客价值差异化的优势及其形成机理[J]. 价值工程, 2010, 29(17): 1-2 |
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| 作者姓名： | 张飞跃 秦远建 郜庆路 |
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| 作者单位： | 武汉理工大学管理学院,武汉,430070 |
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| 摘 要： | 顾客价值的差异化源自于顾客对顾客价值构成要素的差异化要求。顾客价值的差异化给企业带来了挑战,但也能够给企业创造持久有效地竞争优势。本文指明了实现顾客价值差异化给企业带来竞争优势的原因,分析了顾客价值差异化优势的形成机理。
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| 关 键 词： | 顾客价值 差异化优势 形成机理 |
Competitive Advantage of Customer Value Segmentation and Its Formation Mechanism |
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| Zhang Feiyue,Qin Yuanjian,Gao Qinglu. Competitive Advantage of Customer Value Segmentation and Its Formation Mechanism[J]. Value Engineering, 2010, 29(17): 1-2 |
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| Authors: | Zhang Feiyue Qin Yuanjian Gao Qinglu |
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| Affiliation: | Zhang Feiyue Qin Yuanjian Gao Qinglu(Wuhan University of Technology Management School,Wuhan 430070,China) |
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| Abstract: | The segmentation of customer value comes from customer＇s segmented demand on its constitution factor.The segmentation of customer value gives enterprises challenges while it also can form durable competitive advantage.This article pointed out the reason why the realization of segmented customer value can form durable competitive advantage and analysed its formation mechanism. |
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| Keywords: | customer value segmentation competitive advantage formation mechanism |
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