"Big Middle"理论及其在中国的应用研究 |
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引用本文: | 杨俊涛,韩耀."Big Middle"理论及其在中国的应用研究[J].上海商学院学报,2008,9(6). |
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作者姓名: | 杨俊涛 韩耀 |
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作者单位: | 南京财经大学国际经济与贸易学院,中国,南京,210046 |
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摘 要: | 本文通过介绍“Big Middle”的概念及其理论内涵,分析了国外“Big Middle”的演化,进而指出国外“Big Middle”主导零售商成功的原因可为我国零售业的发展提供借鉴。最后将国外比较新的“Big Middle”理论用于分析中国零售业态的演化,并判断中国是否存在“Big Middle”类零售商。
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关 键 词: | 零售业态 Big Middle 技术创新 |
Research on the Theory of "Big Middle" and its Application in China |
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Authors: | YANG Juntao HAN Yao |
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Abstract: | This article introduces the concept and theoretical connotation of the"Big Middle",analyzes the evolution of the"Big Middle"abroad,and points out the reason of success with foreign"Big Middle"retailers.It also uses this new theory to analyze the evolution of types of retail operation in China and finds out whether the"Big Middle"retailers exist in China. |
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Keywords: | types of retail operation Big Middle technological innovation |
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