E-commerce in Spain: Determining factors and the importance of the e-trust |
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| Affiliation: | 2. Applied Economics Department, UNED, C/ Obispo Trejo, 2, 28040 Madrid Spain;1. UNED -National University of Distance Education, Spain;3. Private Law Department, Universidad Carlos III de Madrid, C/ Madrid, 126, 28903 Getafe, Spain |
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| Abstract: | This paper identifies and estimates the determinants for participating in e-commerce and developing e-trust, as well as the importance of e-trust for e-commerce in Spain. For its analysis, a national survey from 2014 to 2019 is used and the logit model is implemented. It is concluded that the e-trust is a determining factor in e-commerce, and the improvement of equality education helps the growth of online commerce and e-trust. In turn, e-trust encourages the use of all digital resources. |
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| Keywords: | e-commerce e-trust Internet Logit Consumers C01 C25 D12 K2 L81 L86 |
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