Analysis of the socio-economic determinants of mobile money adoption and use in Cameroon |
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Institution: | 1. Faculty of Economics and Management, University of Yaoundé II-Soa, Cameroon;2. College of Business & Economics, University of Johannesburg, South Africa;3. Dschang School of Economics, University of Dschang, Cameroon |
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Abstract: | This study analyses the adoption and use of mobile money (MM) services based on data collected on 1000 households from the Global Findex Survey conducted in 2017 in Cameroon, by the World Bank. More specifically, this study attempts to first profile MM adopters, and then identify the explanatory factors of the different uses of these services. A Probit model is used to highlight the explanatory factors of MM adoption combined with multivariate regressions to identify the determinants of MM service use. Then, estimates of three independent Probits, under the assumption of non-simultaneity of the different uses of MM services are done to test the reliability and robustness of the results. The results reveal that socio-economic factors such as age, level of education, the standard of living and mobile phone ownership differentially affect both the adoption and use of MM services in Cameroon. |
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Keywords: | Adoption Usage Mobile money Cameroon O16 O32 G20 |
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