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Your privacy for a discount? Exploring the willingness to share personal data for personalized offers |
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| Institution: | 1. School of Economics and Business, Norwegian University of Life Sciences, Norway;2. Telenor Research, Norway;3. Consumption Research Norway, Oslo Metropolitan University, Norway |
| Abstract: | |
| Keywords: | Personal data Preference elicitation Data privacy Mobile (cell) phone services C83 D82 D83 M37 |
| 本文献已被 ScienceDirect 等数据库收录！ | |