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基于功能拓展的生鲜农产品供应商“互联网+”转型策略
引用本文:王磊 但斌 王钊. 基于功能拓展的生鲜农产品供应商“互联网+”转型策略[J]. 商业经济与管理, 2018, 38(12): 5-17
作者姓名:王磊 但斌 王钊
作者单位:1. 西南政法大学 商学院
2. 重庆大学 经济与工商管理学院
3. 西南大学 经济管理学院
基金项目:推进“互联网+”生鲜农产品供应链渠道发展研究;保鲜影响消费者选择的鲜活农产品订货与定价决策研究;“互联网+“创新商业模式下生鲜农产品供应链协调研究;保鲜影响需求下生鲜O2O供应链合作机制研究;生鲜农产品供应链企业“互联网+”转型策略及合作机制研究
摘    要:“互联网+”环境对在供应链中发挥着生鲜农产品集散与中转重要功能的供应商带来了挑战和压力,供应商亟待进行“互联网+”转型。针对这一问题,文章首先分析了生鲜农产品供应商在“互联网+”环境下的转型驱动因素以及转型战略和思路。进一步,结合“互联网+”跨界融合思维,以集散和中转功能拓展为基础,分别提出了适合产地供应商、销地供应商和集散型供应商的“互联网+”转型策略。最后针对供应商在“互联网+”转型中可能存在的问题提出了对策和建议。

关 键 词:生鲜农产品  “互联网+”  供应商  功能拓展  转型策略  
收稿时间:2018-07-24

Fresh Agricultural Products Suppliers’ Transition Strategy in the Era of “Internet+” Based on Function Expansion
WANG Lei DAN Bin WANG Zhao. Fresh Agricultural Products Suppliers’ Transition Strategy in the Era of “Internet+” Based on Function Expansion[J]. Business Economics and Administration, 2018, 38(12): 5-17
Authors:WANG Lei DAN Bin WANG Zhao
Affiliation:1. Business School,Southwest University of Political Science & Law
2. School of Economics and Business Administration, Chongqing University
3. School of Economics and Management, Southwest University
Abstract:The advent of “Internet+” has brought challenges and pressures for the suppliers who play crucial roles in the distribution and transfer processes of fresh agricultural products. To cope with the challenges and pressures, it is time for the suppliers to make a change. In order to solve this problem, motivations, strategies and ways of thinking to change for the suppliers are analyzed first. Then, with the trans-boundary integrated thinking, transition strategies for origin suppliers, sales suppliers and collecting and distributing suppliers are proposed on the basis of the distribution and transfer function expansion. Finally, feasible measures and suggestions are proposed to solve the potential problems in the process of transition for the suppliers.
Keywords:fresh agriculture products  “Internet+”  suppliers  function expansion  transition strategy  
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