基于功能拓展的生鲜农产品供应商“互联网+”转型策略

“互联网+”环境对在供应链中发挥着生鲜农产品集散与中转重要功能的供应商带来了挑战和压力，供应商亟待进行“互联网+”转型。针对这一问题，文章首先分析了生鲜农产品供应商在“互联网+”环境下的转型驱动因素以及转型战略和思路。进一步，结合“互联网+”跨界融合思维，以集散和中转功能拓展为基础，分别提出了适合产地供应商、销地供应商和集散型供应商的“互联网+”转型策略。最后针对供应商在“互联网+”转型中可能存在的问题提出了对策和建议。

Fresh Agricultural Products Suppliers’ Transition Strategy in the Era of “Internet+” Based on Function Expansion

The advent of “Internet+” has brought challenges and pressures for the suppliers who play crucial roles in the distribution and transfer processes of fresh agricultural products. To cope with the challenges and pressures, it is time for the suppliers to make a change. In order to solve this problem, motivations, strategies and ways of thinking to change for the suppliers are analyzed first. Then, with the trans-boundary integrated thinking, transition strategies for origin suppliers, sales suppliers and collecting and distributing suppliers are proposed on the basis of the distribution and transfer function expansion. Finally, feasible measures and suggestions are proposed to solve the potential problems in the process of transition for the suppliers.