| 替代品性能与价格竞争的市场扩散模型 |
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| 引用本文： | 徐爱东,龙勇. 替代品性能与价格竞争的市场扩散模型[J]. 商业研究, 2009, 0(11) |
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| 作者姓名： | 徐爱东 龙勇 |
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| 作者单位： | 重庆大学,经济与工商管理学院,重庆,400030 |
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| 基金项目： | 国家自然科学基金资助项目;项目 |
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| 摘 要： | 根据消费者的需求层次划分商品的档次,建立替代商品性能与价格竞争的市场扩散模型,分析商品展开性能和价格竞争时需求的扩散规律,发现商品的性能和价格之比决定同档次商品的市场份额,商品的扩散系数决定厂商对潜在需求的占有份额。通过讨论厂商性能与价格竞争策略,在理论上丰富了市场扩散模型的内容。
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| 关 键 词： | 替代品性能 价格竞争策略 扩散模型 |
Study on Market Diffusion Model of Substitute Performance and Price Competition |
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| XU Ai-dong,LONG Yong. Study on Market Diffusion Model of Substitute Performance and Price Competition[J]. Commercial Research, 2009, 0(11) |
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| Authors: | XU Ai-dong LONG Yong |
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| Abstract: | We find that ratio of product performance and price decides product market share of the same grade,and the diffusion coefficient of goods decides manufacturers′ share to potential demand by analyzing demand proliferation laws when performance competes with price based on market diffusion model.By discussing the vendor performance and price competitive strategy,it enriches the contents of the market diffusion model in theory. |
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| Keywords: | substitute performance price competitive strategies diffusion model |
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