| 体验经济时代的营销创新 |
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| 引用本文： | 陈行. 体验经济时代的营销创新[J]. 华东经济管理, 2006, 20(6): 139-141 |
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| 作者姓名： | 陈行 |
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| 作者单位： | 安徽职业技术学院,安徽,合肥,230051 |
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| 摘 要： | 体验经济时代的消费者不再完全是"效用最大化"原则的执行者,市场消费行为出现了许多新特点.这需要企业创新市场营销理念,拓展营销功能,满足消费者的新需求.
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| 关 键 词： | 体验经济 创新 营销理念 |
| 文章编号： | 1007-5097(2006)06-0139-03 |
| 收稿时间： | 2006-04-06 |
| 修稿时间： | 2006-04-06 |
On Marketing Innovation in the Times of Experience Economy |
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| CHEN Hang. On Marketing Innovation in the Times of Experience Economy[J]. East China Economic Management, 2006, 20(6): 139-141 |
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| Authors: | CHEN Hang |
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| Affiliation: | Anhui Vocational & Technical College,Hefei 230051,China) |
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| Abstract: | In the times of "experience economy",consumers are not executors of the principal of "the maximum of efficiency" any more.The time has seen a lot of new characteristics of consumption behaviors in the market,which require enterprises bring forth new marketing ideas and expand the marketing function in order to satisfy new demands of their consumers. |
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| Keywords: | experience economy innovation marketing idea |
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