Retail career attractiveness to college students: Connecting individual characteristics to the trade-off of job attributes |
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| Affiliation: | 1. Research Director, David F. Miller Center for Retailing Education and Research, 100 Stuzin Hall, Warrington College of Business Administration, University of Florida, Gainesville, FL 32611, USA;2. Emeritus JCPenney Eminent Scholar Chair and Professor of Marketing, Warrington College of Business Administration University of Florida, Gainesville, FL 32611, USA;1. Department of Marketing, Petra University, Amman, Jordan;2. Head of Management Information Systems Department, Petra University, Amman, Jordan;1. Faculty of Business & Law, Swinburne University of Technology, Hawthorn, Victoria, 3122, Australia;2. School of Business & Law, Edith Cowan University, Perth 6027, Australia;3. Sripatum International College, Sripatum University, Bangkok 10900, Thailand;1. Peter T. Paul College of Business and Economics, University of New Hampshire, 10 Garrison Avenue, Durham, NH 03824-2602, United States;2. School of Business and Information Technology, University of Ontario Institute of Technology, Oshawa, Ontario, Canada;3. Marketing School of Management, The Sage Colleges, 140 New Scotland Ave, Albany, NY 12208, United States |
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| Abstract: | This study examines how U.S. business college students evaluate the attractiveness of potential job opportunities by making trade-offs among important job attributes. Using a conjoint approach, we examine the relative importance of industry type, starting salary, five-year salary, training, benefits, and work-life balance in job choice decisions. We also examine the effects of job applicants' career expectations and core competencies on their job choice determinants. An analysis of 162 business students' evaluations of 27 job profiles indicates that five-year-salary outweighs all other attributes. Their career expectations and core competencies have a substantial influence on their ensuing job choice. We suggest recruitment strategies to target recent college graduates with consideration of individuals' different career expectations and core competencies. |
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| Keywords: | Career expectation Conjoint approach Core competency Job choice determinants Recruitment Retailing career |
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