The restorative potential of shopping malls |
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| Institution: | 1. Externado University, Kohl''s Corporation Professor of Retail Marketing, College of Business, Department of Marketing, Northern Illinois University, DeKalb, IL 60115, United States;2. Bogota University, College of Business, Management Department, Colombia;1. HEC Montreal, 3000, Chemin de la Côte-Sainte-Catherine, Montreal, QC, Canada H3T 2A7;2. Ted Rogers School of Management, Ryerson University, 350 Victoria Street, Toronto, ON, Canada M5B 2K3;3. Technion-Israel Institute of Technology, Israel;1. Bilkent University, Faculty of Art, Design and Architecture, Department of Urban Design and Landscape Architecture, Ankara 06800, Turkey;2. Gazi University, Faculty of Architecture, Department of City and Regional Planning, Celal Bayar Blv., Maltepe-Ankara 06570, Turkey |
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| Abstract: | This article illustrates that shopping centres can promote individual and societal well-being by offering shoppers restorative servicescapes. The study links attention restoration theory to biophilic store design, thus merging greenery with physical environments, such as urban shopping centres. To date, natural and environmental psychologists have empirically explored the positive impact of green areas on human mental and physical health. This article expands on these findings and shows that shopping centres that incorporate green elements into retailing areas may promote good health. In a mall shopping centre possessing restorative qualities, similar to natural settings, the study empirically demonstrates that shoppers who perceive restorative qualities hold favourable attitudes and exhibit positive behaviours towards the shopping centre. Theoretical and practical implications for enclosed malls are discussed. |
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| Keywords: | Attention restoration theory Transformative service research Biophilic store design In-store greenery Mall retailing Servicescape |
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