The role of religious leaders on digital piracy attitude and intention |
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| Affiliation: | 1. Deakin University, Australia;2. Curtin University, Australia;1. Université de Bourgogne – IUT de Dijon, Boulevard Dr Petitjean, 21000 Dijon, France;2. Marketing Department, Groupe ESC Troyes, 217 Avenue Pierre Brossolette, BP 710, 10002 TROYES Cedex, France;3. Université Paris-Est Marne-la-Vallée, 5 boulevard Descartes - Champs-sur-Marne, 77454 Marne-la-Vallée Cedex2, France;1. Massey Business School, Massey University, Albany, Auckland 0745, New Zealand;2. Sabanci University, School of Management, Orhanli, Tuzla, 34956 Istanbul, Turkey;3. Portsmouth Business School, University of Portsmouth, Richmond Building, Portland Street, Portsmouth P01 3DE, United Kingdom;1. Department of Business Administration, I-Shou University No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001, Taiwan;2. Associate Professor of Marketing, College of Management, Yuan Ze University, 135 Yuan-Tung Road, Zhongli Dist., Taoyuan City 32003, Taiwan |
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| Abstract: | This study examines the role of religious leaders and individual's religiousness in affecting attitude towards digital piracy and behavior intention. The data analysis of 400 usable responses from a religious organisations provided several significant relationships. Attitude towards digital piracy and subjective norms has a negative relationship with digital piracy intention. There are also significant differences between highly religious and less religious respondents in terms of their attitude towards digital piracy, motivation to comply with their religious leaders, and intention to engage in digital piracy behavior. |
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