An empirical study of the relationship between shopping environment,customer perceived value,satisfaction, and loyalty in the UAE malls context |
| |
| Affiliation: | 1. College of Business Administration, University of Sharjah, P. O. Box 27272 Sharjah, United Arab Emirates;2. HEC Montréal, 3000, Chemin de la Côte-Sainte-Catherine, Montréal, QC, H3T 2A7, Canada;3. Ted Rogers School of Management, Ryerson University, 350 Victoria Street, Toronto, ON, M5B 2K3, Canada |
| |
| Abstract: | This study aims to investigate through structural equation modelling (SEM) the relationships between the shopping environment, customer perceived value, customer satisfaction, and customer loyalty in regard to malls in the United Arab Emirates (UAE). The main results of this study show that the mall environment is an antecedent of the customer perceived value of malls (MALLVAL) and customer satisfaction. MALLVAL has a significant positive effect on both customer satisfaction and customer loyalty to malls. In addition, MALLVAL and customer satisfaction mediate the relationship between the mall environment and customer loyalty. Finally, customer satisfaction mediates the relationship between MALLVAL and customer loyalty to malls. Some theoretical and managerial implications of these findings are discussed. |
| |
| Keywords: | Mall environment Atmospherics Customer perceived value Malls Customer satisfaction Customer loyalty SEM UAE |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
