Affiliation: | 1. School of Fashion, Ryerson University, 350 Victoria Street, Toronto, Canada M5B 2K3;2. School of Marketing, Seneca College, 8 The Seneca Way, Markham, Ontario, Canada;3. Ted Rogers School of Management, Ryerson University, 350 Victoria Street, Toronto, Canada M5B 2K3;1. The Business School, University of Gloucestershire, Park Campus, The Park, Cheltenham GL50 2RH, United Kingdom;2. School of Materials, The University of Manchester, PO Box 88, Manchester M60 1QD, United Kingdom;1. PhD Scholar, Department of Business Management, University of Calcutta,, Flat 1 A, Surya Garden, 114 A Kankulia Road, Kolkata, West Bengal 700029, India;2. School of Management and Social Science, Haldia Institute of Technology, HIT Campus, Haldia, West Bengal 721657, India;3. International Management Institute – Kolkata, India;1. IUT de Colmar (University of « Haute-Alsace »), Research fellow at the Beta UMR 7522, Professional contact: 34 rue du Grillenbreit BP 50568, 68008 Colmar cedex, France;2. EM Strasbourg Business School (Strasbourg University), Professional contact: 61, avenue de la Forêt-Noire, 67085 Strasbourg Cedex, France |