A robust hybrid decision model for evaluation and selection of the strategic alliance partner in the airline industry |
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Affiliation: | 1. MRM-Montpellier Business School, 2300 Avenue des Moulins, 34185 Montpellier, France;2. i3-CRG, École polytechnique, CNRS, Université Paris-Saclay, Bat Ensta, 828 Boulevard des Maréchaux, 91762 Palaiseau, France;3. MRM-ISEM, University of Montpellier, Espace Richter, Rue Vendémiaire, Bât. B, CS 19519, 34960 Montpellier Cedex, France;1. School of Management, Xi''an Jiaotong University, Xi''an, PR China;2. School of Economics and Finance, Xi''an Jiaotong University, Xi''an, PR China |
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Abstract: | Owing to the cut throat competition and economic uncertainty in the market, airlines are focusing on strategic alliances for satisfying customer needs, especially in the current time which is dominated by global integration, demanding customer and fast changing technologies. This strategy is widely adopted by airlines. However, the selection of strategic alliance partner is a very decisive decision, and this selection process engrosses a number of complex processes which is result of compound reflection of associated various factors. In addition, the decision makers may be inconsistent in their views and preferences, arising due to imperfect information or intrinsic conflict between various departments. This paper presents a model based approach of an analytic hierarchy process (AHP) for evaluation of criteria and fuzzy technique for order performance by similarity to ideal solution (FTOPSIS) for the selection of strategic alliance partner. A case of Indian airline industry demonstrates the application of the proposed approach. Eventually, robustness of the model is demonstrated by sensitivity analysis. |
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Keywords: | Strategic alliance Airline AHP Fuzzy TOPSIS India |
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