The role of fashionability in second-hand shopping motivations |
| |
| Affiliation: | 1. DRM, UMR CNRS 7088, Paris-Dauphine University, Place du Maréchal de Lattre de Tassigny, 75016 Paris, France;2. Kedge Business School, 680 cours de la Libération, 33405 Talence, France;1. School of Information, Renmin University of China, Beijing 100872, PR China;2. Smart City Research Center, Renmin University of China, Beijing 100872, PR China;1. Department of Business Management and Marketing, Universidad de Sevilla, Av. Ramón y Cajal nº 1 41018, Sevilla, Spain;2. Department of Tourism Management, University of West Attica, Greece;3. ESAN Graduate School of Business, Peru;1. School of Economics and Management, Beijing Information Science and Technology University, 12#Xiaoying East Road, Haidian District, Beijing, 100192, China;2. School of Economics and Management, Beihang University, 37#Xueyuan Road, Haidian District, Beijing, 100191, China;3. School of Economics and Management, North China University of Technology, 5# Jinyuanzhuang Road, Shijingshan District, Beijing, 100144, China |
| |
| Abstract: | Second-hand consumption has been quietly undergoing a makeover in recent years. As part of this shift, the concept of shopping for second-hand goods has been redefined. In today's retail marketplace, a mix of thrift stores, high-end stores, and online retailers are recognising the value of second-hand and hosting flea markets or launching their own vintage product collections. However, limited research attention has been paid to role of ‘fashionability’ as a motivation for consumers to shop for second-hand goods. In this study, we explore modern consumer second-hand shopping behaviour and motivations, inclusive of fashionability. Through a segmentation of second-hand store shoppers, we identify four distinct segments. While we find a polarisation of fashionability motivations, the vast majority (83%) of second-hand shoppers are driven by fashion when shopping in second-hand stores. The findings present several implications for second-hand retailers, including new ways to expand their customer base by tapping into elements of fashionability. |
| |
| Keywords: | Second-hand shopping Shoppers Retail Segmentation |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
