Impediments to mobile shopping continued usage intention: A trust-risk-relationship |
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| Affiliation: | 1. School of Business, University of the Sunshine Coast, Sippy Downs, Australia;2. Department of Marketing, Faculty of Management, Bournemouth University, Executive Business Centre, 89 Holdenhurst Road, Bournemouth BH23 2EL, United Kingdom;1. College of Merchandising, Hospitality & Tourism, University of North Texas, 342H Chilton Hall, 1155 Union Circle #311100, Denton, TX, 76203-5017 USA;2. Department of Psychology, University of North Texas, Room 368 Terrill Hall, 1155 Union Circle, #311280, Denton, TX, 76203-5017 USA;1. Department of Finance and Marketing, Eastern Washington University, Bellevue Campus, 3000 Lander Holm Circle Se, Bellevue, WA 98007, USA;2. Department of Information Systems and Business Analytics, 668 N. Riverpoint Blvd Suite A, Spokane, WA 99202, USA;1. Northcap University, HUDA Sector 23 A, Gurgaon, Haryana, India;2. International Management Institute, B-10 Qutub Institutional Area, New Delhi, India;1. School of Business, University of the Thai Chamber of Commerce, 126/1 Vibhavadee-Rangsit Rd, Dindaeng, Bangkok 10400, Thailand;2. Griffith Business School, Department of Tourism, Leisure, Hotel and Sport Management, Gold Coast campus, Griffith University, PMB 50 Gold Coast Mail Centre Queensland, 9726, Australia |
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| Abstract: | Smartphones are revolutionising our daily shopping routines in such a way that nowadays a mobile service solution exists for everything – or if not, then such a solution will soon be available. With the increasing popularity of smartphones, research into the acceptance of mobile shopping (m-shopping) by customers focuses more on drivers than on barriers. It is precisely for this reason that this study aims to shed light on m-shopping impediments in order to gain deeper consumer insight and to overcome the pro-innovation bias of existing studies. The empirical study results show that their overall risk perception hinders consumers from regularly engaging in m-shopping. In such cases, it is more transaction-processing and financial risks rather than privacy or security concerns that are significant aspects for experienced mobile shoppers. |
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| Keywords: | Mobile shopping Acceptance barriers Perceived risk Vendor trust Smartphone |
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